Whether it is traditional marketing or digital marketing, the fundamentals are pretty much the same. Both aim to send an effective message to the right people at the right time. The main difference between traditional marketing and digital marketing is the media used to send the message.

Let us say that you are working for a fashion house as a marketing officer and that you would like to tell people that there is a special offer on for the new season offerings. Once you have the content ready, no matter if it is an article, a poster, or a video, you will need to put it out to the marketplace.

Here comes the difference between traditional marketing and digital marketing. If you are a traditional marketing officer, you might be thinking of putting an advertisement in magazines or sending out brochures to shops. By the end of the day, you just hope that some of the people who viewed the information will find it useful and may decide to contact your fashion house.

On the other hand, if you focus on digital marketing, you will be thinking of targeting online those most likely to order the product. Thanks to the technology, digital marketers have the option to show the message to people who are interested in fashion and, even better, fashion of the type promoted by the specific fashion house.

Even though digital marketing is what you are after, you will still need to start with the basic understanding of marketing strategies. You will need to learn about who your audience is and understand what they need and what they want. Without knowing this, you will have little chance to succeed in finding the potential customer.

Ruby Institute provides different levels of marketing course, you will learn the fundamentals of marketing, how to plan and implement your marketing strategies. This knowledge will be applicable to both traditional marketing and digital marketing. It will help aim to achieve a better future!