Diploma of Marketing and Communication

BSB50620 | CRICOS Course Code: 107064F

The Diploma of Marketing and Communication is a logical qualification upgrade from the Certificate IV. The units are more detailed and incisive and will result in increased skills and knowledge and an improved readiness to meet the challenge of the business world.

There is 15 hours of scheduled class time each week which is planned to provide a mixture of practical and theoretical components, and includes unit related research, skills development, and assessment projects, plus 5 hours of scheduled online learning each week.

In addition, the course requires approximately 10 hours per week of private study for completion of assignments and set homework tasks.

Assessment will be conducted individually. Students will receive full description, instructions and resources for each unit of competency. Assessment methods used for this qualification includes written questions, projects, case studies, role plays, research and reports.

The BSB50620 Diploma of Marketing and Communication requires the completion of 12 units (including 5 core units and 7 electives). Core, and elective units chosen, are as follows:

Code Unit Title
Core Units
BSBPMG430 Undertake project work
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBMKG541 Identify and evaluate marketing opportunities
ICTICTS17 Match ICT needs with the strategic direction of the organisation
BSBMKG545 Conduct marketing audits
BSBCMM511 Communicate with influence
BSBMKG543 Plan and interpret market research
BSBSTR501 Establish innovative work environments
ICTICT532 Apply IP, ethics and privacy in ICT environments
BSBMKG546 Develop social media engagement plans

Entry Requirements

This course is available to international students who are able to provide evidence that they:

  • have completed and been found competent in all core units of BSB42415 Certificate IV in Marketing and Communication
  • have an Australian Student Visa (subclass 500). Please refer to the government website for information about applying: https://www.border.gov.au/Trav/Visa-1/500-
  • have completed year 12 or equivalent
  • are over the age of 18
  • meet the English proficiency requirements of this course.
      • evidence of an IELTS score of 5.5 or equivalent (test results must be no more than 2 years old) OR
      • be able to provide any of the following evidence of English Language competence
    • that they were educated for 5 years in an English speaking country.
    • that they have successfully passed Ruby Institute’s English Placement Test.
    • that they have successfully completed General English at Upper Intermediate level.
    • that they have successfully completed their Year 12 or equivalent in English Language.

Applicants must also:

  • complete a Language, Literacy and Numeracy (LLN) assessment to demonstrate that they have the required level of LLN skills required prior to course commencement.
  • have their own computer with 5G Internet connectivity (a minimum reliable speed of 5Mbps is recommended) and have the following programs installed:
      • google Chrome Web Browser
      • latest Adobe Acrobat Reader
      • latest Microsoft Office Suite.
  • attain an Overseas Student Health Cover as part of their visa requirements.

Students who do not meet the entry requirements will not be accepted into this program.
All the entry requirements must be met before a confirmation of enrolment (COE) can be provided. However, if you cannot provide evidence of English Language proficiency, you may be issued with a conditional letter of offer based on you successfully completing the required English language course.

Recognition of Prior Learning (RPL) is a process where skills and knowledge that you have gained through work and life experience and other unrecognised training can be formally recognised.

You should ideally apply for RPL at the time of enrolment, but you may also apply up to 2 weeks into your course.

During the entry process, stage Ruby Institute will discuss with you the process and options for RPL. Suitability is often determined on how much experience you have in a certain area, your work history and previous training. If RPL is determined as a possibility for you, you will be provided with a kit that will guide you in working through each unit to determine relevant skills and experience and identify whether you would be able to provide the required evidence.

A trainer/assessor will be available to assist you throughout this process.

Please refer to the Student Handbook or contact our Admissions Team for more information on RPL and applicable fees.

Once you have successfully completed the BSB50620 Diploma of Marketing and Communication, you can apply for jobs within the marketing industry which may include:

  • Marketing officers
  • Market research assistants
  • Marketing coordinators
  • Public relations officers

You may wish to apply for roles within the marketing industry that have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

CRICOS Course Code: 107064F
Course Code: BSB50620
Duration: 52 Weeks
Location: Melbourne

Please contact us at +61 (3) 9069 2172
or email at admissions@ruby.vic.edu.au to get the latest information.

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ABN: 13 612 126 986 | CRICOS PROVIDER CODE: 03723G | RTO NO: 45148

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