+61 (3) 9069 2172 info@ruby.vic.edu.au Level 7, 250 Collins St, Melbourne, VIC 3000

Certificate IV in Marketing and Communication

BSB40820 | CRICOS Course Code: 107063G

The BSB40820 Certificate IV in Marketing and Communication is designed for individuals who are seeking to build a career in the marketing and communication industries and will introduce you to the fundamentals of marketing communication concepts and practices.

Ruby Institute will equip you with the knowledge and skills to successfully participate in the business world whether as an employee or by starting your own business.

Upon completion of the course, graduates may find employment opportunities in areas such as marketing, advertising, public relations, market research, and digital marketing, or study further for a more in-depth understanding and application with the BSB50620 Diploma of Marketing and Communication.

Course Duration:

52 weeks (including breaks)

Next Intake:

Monthly Intakes Apply. Contact admissions@ruby.vic.edu.au for more details.

Course Outline

There is twenty hours each week, face to face, classroom-based delivery which is planned to provide a mixture of practical and theoretical components, and includes unit related research, skills development, and assessment projects.

Assessment will be conducted individually. Students will receive full description, instructions and resources for each unit of competency. Assessment methods used for this qualification includes written questions, projects, case studies, role plays, research and reports.

The BSB40820 Certificate IV in Marketing and Communication requires the completion of 12 units (including 6 core units and 6 electives). Core, and elective units chosen, are as follows:

Code Unit Title
Core Units
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG439 Develop and apply knowledge of communications industry
BSBMKG435 Analyse consumer behaviour
BSBMKG433 Undertake marketing activities
BSBWRT411 Write complex documents
BSBTEC303 Create electronic presentations
BSBMKG431 Assess marketing opportunities
BSBOPS404 Implement customer service strategies
BSBXCS404 Contribute to cyber security risk management
ICTSAS432 Identify and resolve client ICT problems
BSBMKG434 Promote products and services

Entry Requirements

This course is available to applicants who can provide evidence that they:

  • Are a minimum of 18 years of age at the time of commencement.
  • Demonstrate the attainment of at least ACSF level 3 by successful completion of Australian Year 11/12 qualification, or equivalent; or,
  • English Language Tests Evidence


English Language
Applicants must meet the English proficiency requirements as follows:

  • English Language Tests Evidence:
      • IELTS Test Score of 5.5 or equivalent
      • IELTS Test score less than 5.5 needs to be packaged with the required amount of English ELICOS study.
      • Test results must be no more than 2 years old.


  • English Language Evidence Exemptions:
      • Be an applicant who is a foreign Affairs or Defence sponsored student or a Secondary Exchange student (AASES); or
      • Have completed at least 5 years study in English in one or more of the following countries: Australia, the UK, the USA, Canada, New Zealand, South Africa, or the Republic of Ireland; or
      • In the 2 years before applying, completed in Australia and in the English language, either the Senior Secondary Certificate of Education or a substantial component of a course leading to a qualification from the Australian Qualifications Framework at the Certificate IV or higher level, while you held a student visa.


  • The applicant must:
      • Have evidence of having successfully passed the specific Ruby Institute English Placement Test, or
      • Have evidence of having successfully completed General English at Upper Intermediate level.

Applicants must also:

  • Complete a Language, Literacy and Numeracy (LLN) assessment to demonstrate that they have the required level of LLN skills required prior to course commencement.
  • Have their own computer with 5G Internet connectivity (a minimum reliable speed of 5Mbps is recommended) and have the following programs installed:
      • Google Chrome Web Browser
      • Latest Adobe Acrobat Reader
      • Latest Microsoft Office Suite.
  • Attain an Overseas Student Health Cover as part of their visa requirements.
  • Students who do not meet the entry requirements will not be accepted into this program.
  • All the entry requirements must be met before a confirmation of enrolment (COE) can be provided. However, if you cannot provide evidence of English Language proficiency, you may be issued with a conditional letter of offer based on you successfully completing the required English language course

Credit Transfer

Ruby Institute can grant you credit towards your course for units of competency or modules that you have already completed with another RTO or authorised issuing organisation. We can also grant you Credit for subjects or units you have completed where equivalence can be established between the unit/ module in your course, and the subject or unit you have completed. For more information, please refer to the Student Handbook.

To apply, fill in the Credit Application Form, and submit it as part of your enrolment/application.

Recognition of Prior Learning (RPL)

Recognition of Prior Learning (RPL) is a process where skills and knowledge that you have gained through work and life experience and other unrecognised training can be formally recognised.

You should ideally apply for RPL at the time of enrolment, but you may also apply up to 2 weeks into your course.

During the entry process stage, Ruby Institute will discuss with you the process and options for RPL. Suitability is often determined on how much experience you have in a certain area, your work history and previous training. If RPL is determined as a possibility for you, you will be provided with a kit that will guide you in working through each unit to determine relevant skills and experience and identify whether you would be able to provide the required evidence.

A trainer/assessor will be available to assist you throughout this process.

Please refer to the Student Handbook or contact our Admissions Team for more information on RPL and applicable fees.

Course Outcomes

Once you have successfully completed the BSB40820 Certificate IV in Marketing and Communication, you can apply for jobs within the marketing industry which may include:

  • Marketing Officer
  • Market Research Assistant
  • Public Relations Officer

Education Pathways

The further study pathways available to students who undertake this qualification include:


Tuition fee: $12,000

Non tuition fee: $650

Estimated Total Course Cost: $12,650

Please contact us at +61 (3) 9069 2172 or by email at admissions@ruby.vic.edu.au or info@ruby.vic.edu.au to get the latest information.


Package 1

Certificate IV in Marketing and Communication


Diploma of Marketing and Communication

Package 2

Diploma of Marketing and Communication*


Advanced Diploma of Marketing and Communication

Package 3

Certificate IV in Marketing and Communication


Diploma of Marketing and Communication


Advanced Diploma of Marketing and Communication

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Ruby Institute acknowledges the Traditional Custodians of the land, the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.