Cert IV Marketing and Communication

BSB40820 | CRICOS Course Code: 107063G

The Ruby Institute will equip you with the knowledge and skills to successfully participate in the business world whether as an employee or by starting your own business. The Cert IV Marketing and Communication is a good starting point for this purpose as the units to be delivered by Ruby are appropriate for different business needs and challenges.

There is 15 hours of scheduled class time each week which is planned to provide a mixture of practical and theoretical components, and includes unit related research, skills development, and assessment projects, plus 5 hours of scheduled online learning each week.

In addition, the course requires approximately 10 hours per week of private study for completion of assignments and set homework tasks.

Assessment will be conducted individually. Students will receive full description, instructions and resources for each unit of competency. Assessment methods used for this qualification includes written questions, projects, case studies, role plays, research and reports.

The BSB40820 Cert IV Marketing and Communication requires the completion of 12 units (including 6 core units and 6 electives). Core, and elective units chosen, are as follows:

Code Unit Title
Core Units
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG439 Develop and apply knowledge of communications industry
BSBMKG435 Analyse consumer behaviour
BSBMKG433 Undertake marketing activities
BSBWRT411 Write complex documents
BSBTEC303 Create electronic presentations
BSBMKG431 Assess marketing opportunities
BSBOPS404 Implement customer service strategies
BSBXCS404 Contribute to cyber security risk management
ICTSAS432 Identify and resolve client ICT problems
BSBMKG434 Promote products and services

This course is available to international students who are able to provide evidence that they:

  • have an Australian Student Visa (subclass 500). Please refer to the government website for information about applying: https://www.border.gov.au/Trav/Visa-1/500-
  • have completed year 11 or equivalent
  • are over the age of 18
  • meet the English proficiency requirements of this course.
    • evidence of an IELTS score of 5.5 or equivalent (test results must be no more than 2 years old)
    • be able to provide any of the following evidence of English Language competence
      • that they were educated for 5 years in an English speaking country.
      • that they have successfully passed Ruby Institute’s English Placement Test.
      • that they have successfully completed General English at Upper Intermediate level.
      • that they have successfully completed their Year 11 or equivalent in English Language.
  • students need to demonstrate that they have some previous experience or exposure to elements of the marketing industry, which may include work placement, paid or unpaid work, volunteer or charitable work, school or community promotions, or relevant short or unaccredited marketing courses or seminars. Students must have an interest in this field or work.

Applicants must also:

  • complete a Language, Literacy and Numeracy (LLN) assessment to demonstrate that they have the required level of LLN skills required prior to course commencement.
  • have their own computer with 5G Internet connectivity (a minimum reliable speed of 5Mbps is recommended) and have the following programs installed:
    • google Chrome Web Browser
    • latest Adobe Acrobat Reader
    • latest Microsoft Office Suite.
  • attain an Overseas Student Health Cover as part of their visa requirements.

Students who do not meet the entry requirements will not be accepted into this program.
All the entry requirements must be met before a confirmation of enrolment (COE) can be provided. However, if you cannot provide evidence of English Language proficiency, you may be issued with a conditional letter of offer based on you successfully completing the required English language course.

Recognition of Prior Learning (RPL) is a process where skills and knowledge that you have gained through work and life experience and other unrecognised training can be formally recognised.

You should ideally apply for RPL at the time of enrolment, but you may also apply up to 2 weeks into your course.

During the entry process stage, Ruby Institute will discuss with you the process and options for RPL. Suitability is often determined on how much experience you have in a certain area, your work history and previous training. If RPL is determined as a possibility for you, you will be provided with a kit that will guide you in working through each unit to determine relevant skills and experience and identify whether you would be able to provide the required evidence.

A trainer/assessor will be available to assist you throughout this process.

Please refer to the Student Handbook or contact our Admissions Team for more information on RPL and applicable fees.

The further study pathways available to students who undertake this qualification include:

  • BSB50620 Diploma of Marketing and Communication
  • BSB60520 Advanced Diploma of Marketing and Communication
CRICOS Course Code: 107063G
Course Code: BSB40820
Duration: 52 Weeks
Location: Melbourne

Please contact us at +61 (3) 9069 2172
or email at admissions@ruby.vic.edu.au to get the latest information.

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ABN: 13 612 126 986 | CRICOS PROVIDER CODE: 03723G | RTO NO: 45148

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