+61 (3) 9069 2172 info@ruby.vic.edu.au Level 7, 250 Collins St, Melbourne, VIC 3000

Advanced Diploma of Marketing and Communication

BSB60520 | CRICOS Course Code: 107066D

The BSB60520 Advanced Diploma of Marketing and Communication provides students with the skills and knowledge needed to develop and implement marketing and communication strategies in a variety of settings. Students will go through a comprehensive set of topics and will learn how to create marketing campaigns, develop communication materials, and analyze marketing performance data.

The qualification is designed for individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Upon completion, students will have a comprehensive understanding of marketing and communication principles, and be equipped to pursue careers in marketing, advertising, public relations, or event management.

Course Duration:

78 weeks (including breaks)

Next Intake:

Monthly Intakes Apply. Contact admissions@ruby.vic.edu.au for more details.

Course Outline

There is twenty hours each week, face to face, classroom-based delivery which is planned to provide a mixture of practical and theoretical components, and includes unit related research, skills development, and assessment projects.

Assessment will be conducted individually. Students will receive full description, instructions and resources for each unit of competency. Assessment methods used for this qualification includes written questions, projects, case studies, role plays, research and reports.

The BSB60520 Advanced Diploma of Marketing and Communication requires the completion of 12 units (including 4 core units and 8 electives). Core, and elective units chosen, are as follows:

Code Unit Title
Core Units
BSBTWK601 Develop and maintain strategic business networks
BSBMKG622 Manage organisational marketing processes
BSBMKG623 Develop marketing plans
BSBMKG621 Develop organisational marketing strategy
BSBMKG624 Manage market research
BSBMKG626 Develop advertising campaigns
BSBSTR601 Manage innovation and continuous improvement
BSBLDR601 Lead and manage organisational change
BSBTEC601 Review organisational digital strategy
BSBSUS601 Lead corporate social responsibility
BSBSTR602 Develop organisational strategies
BSBCRT611 Apply critical thinking for complex problem solving

Entry Requirements

This course is available to international applicants who can provide evidence that they:

Have completed BSB52415 Diploma of Marketing and Communication


Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


  • Are a minimum of 18 years of age at the time of commencement.
  • Demonstrate the attainment of at least ACSF level 4 by successful completion of Australian Year 12 qualification, or equivalent; or,
  • English Language Tests Evidence


English Language
Applicants must meet the English proficiency requirements as follows:

  • English Language Tests Evidence:
      • IELTS Test Score of 5.5 or equivalent
      • IELTS Test score less than 5.5 needs to be packaged with the required amount of English ELICOS study.
      • Test results must be no more than 2 years old.


  • English Language Evidence Exemptions:
      • Be an applicant who is a foreign Affairs or Defence sponsored student or a Secondary Exchange student (AASES); or
      • Have completed at least 5 years study in English in one or more of the following countries: Australia, the UK, the USA, Canada, New Zealand, South Africa, or the Republic of Ireland; or
      • In the 2 years before applying, completed in Australia and in the English language, either the Senior Secondary Certificate of Education or a substantial component of a course leading to a qualification from the Australian Qualifications Framework at the Certificate IV or higher level, while you held a student visa.


    • The applicant must:
        • Have evidence of having successfully passed the specific Ruby Institute English Placement Test, or
        • Have evidence of having successfully completed General English at Upper Intermediate level.

Applicants must also:

  • Complete a Language, Literacy and Numeracy (LLN) assessment to demonstrate that they have the required level of LLN skills required prior to course commencement.
  • Have their own computer with 5G Internet connectivity (a minimum reliable speed of 5Mbps is recommended) and have the following programs installed:
      • Google Chrome Web Browser
      • Latest Adobe Acrobat Reader
      • Latest Microsoft Office Suite.
  • Attain an Overseas Student Health Cover as part of their visa requirements.
  • Students who do not meet the entry requirements will not be accepted into this program.
  • All the entry requirements must be met before a confirmation of enrolment (COE) can be provided. However, if you cannot provide evidence of English Language proficiency, you may be issued with a conditional letter of offer based on you successfully completing the required English language course.

Credit Transfer

Ruby Institute can grant you credit towards your course for units of competency or modules that you have already completed with another RTO or authorised issuing organisation. We can also grant you Credit for subjects or units you have completed where equivalence can be established between the unit/ module in your course, and the subject or unit you have completed. For more information, please refer to the Student Handbook.

To apply, fill in the Credit Application Form, and submit it as part of your enrolment/application.

Recognition of Prior Learning (RPL)

Recognition of Prior Learning (RPL) is a process where skills and knowledge that you have gained through work and life experience and other unrecognised training can be formally recognised. You should ideally apply for RPL at the time of enrolment, but you may also apply up to 2 weeks into your course.

During the entry process, stage Ruby Institute will discuss with you the process and options for RPL. Suitability is often determined on how much experience you have in a certain area, your work history and previous training. If RPL is determined as a possibility for you, you will be provided with a kit that will guide you in working through each unit to determine relevant skills and experience and identify whether you would be able to provide the required evidence.

A trainer/assessor will be available to assist you throughout this process.

Please refer to the Student Handbook or contact our Admissions Team for more information on RPL and applicable fees.

Course Outcomes

Learners who successfully completed this qualification can apply for jobs at a senior level within the marketing industry, such as:

  • Marketing Manager/ Director
  • Client Services Executive/ Director
  • Advertising Account Director
  • Marketing Strategist

Education Pathways

Graduates at this level will have broad knowledge and skills for paraprofessional/highly skilled work and/or further learning. Students who complete this course can expect to gain work as a Marketing Manager or Marketing Director, Marketing Strategist within a range of industry areas.

Students who complete this course may wish to continue their education into a range of higher education qualifications in business or management.


Tuition fee: $18,000

Non tuition fee: $850

Estimated Total Course Cost: $18,850

Please contact us at +61 (3) 9069 2172 or by email at admissions@ruby.vic.edu.au or info@ruby.vic.edu.au to get the latest information.


Package 1

Certificate IV in Marketing and Communication


Diploma of Marketing and Communication

Package 2

Diploma of Marketing and Communication


Advanced Diploma of Marketing and Communication

Package 3

Certificate IV in Marketing and Communication


Diploma of Marketing and Communication


Advanced Diploma of Marketing and Communication

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Ruby Institute acknowledges the Traditional Custodians of the land, the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.