Advanced Diploma of Marketing and Communication

BSB60520 | CRICOS Course Code: 107066D

The Advanced Diploma of Marketing and Communication reflects the roles of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

There is 15 hours of scheduled class time each week which is planned to provide a mixture of practical and theoretical components, and includes unit related research, skills development, and assessment projects, plus 5 hours of scheduled online learning each week.

In addition, the course requires approximately 10 hours per week of private study for completion of assignments and set homework tasks.

Assessment will be conducted individually. Students will receive full description, instructions and resources for each unit of competency. Assessment methods used for this qualification includes written questions, projects, case studies, role plays, research and reports.

The BSB60520 Advanced Diploma of Marketing and Communication requires the completion of 12 units (including 4 core units and 8 electives). Core, and elective units chosen, are as follows:

 

Code Unit Title
Core Units
BSBTWK601 Develop and maintain strategic business networks
BSBMKG622 Manage organisational marketing processes
BSBMKG623 Develop marketing plans
BSBMKG621 Develop organisational marketing strategy
Elective
BSBMKG624 Manage market research
BSBMKG626 Develop advertising campaigns
BSBSTR601 Manage innovation and continuous improvement
BSBLDR601 Lead and manage organisational change
BSBTEC601 Review organisational digital strategy
BSBSUS601 Lead corporate social responsibility
BSBSTR602 Develop organisational strategies
BSBCRT611 Apply critical thinking for complex problem solving

Entry Requirements

General
This course is available to international applicants who can provide evidence that they:

  • Have an Australian Student Visa, subclass 500. Refer to the government website for Information about applying: https://www.border.gov.au/Trav/Visa-1/500-
  • Have completed and been found competent in all core units of Diploma of Marketing and Communication.
  • Have completed year 12 or equivalent.
  • Are over the age of 18.

English Language
Applicants must meet the English proficiency requirements as follows:

  • English Language Tests Evidence:
      • IELTS Test Score of 5.5 or equivalent
      • IELTS Test score less than 5.5 needs to be packaged with the required amount of English ELICOS study.
      • Test results must be no more than 2 years old.

OR

  • English Language Evidence Exemptions:
      • Be a citizen and hold a passport from the UK, the USA, Canada, New Zealand or the Republic of Ireland; or
      • Be an applicant who is a foreign Affairs or Defence sponsored student or a Secondary Exchange student (AASES); or
      • Have completed at least 5 years study in English in one or more of the following countries: Australia, the UK, the USA, Canada, New Zealand, South Africa, or the Republic of Ireland; or
      • In the 2 years before applying, completed in Australia and in the English language, either the Senior Secondary Certificate of Education or a substantial component of a course leading to a qualification from the Australian Qualifications Framework at the Certificate IV or higher level, while you held a student visa.

OR

  • The applicant must:
      • Have successfully passed the Ruby Institute English Placement test, or
      • Have successfully completed General English at Upper Intermediate level, or
      • Have successfully completed their year 12 or equivalent in the English language.

Applicants must also:

  • Complete a Language, Literacy and Numeracy (LLN) assessment to demonstrate that they have the required level of LLN skills required prior to course commencement.
  • Have their own computer with 5G Internet connectivity (a minimum reliable speed of 5Mbps is recommended) and have the following programs installed:
      • Google Chrome Web Browser
      • Latest Adobe Acrobat Reader
      • Latest Microsoft Office Suite.
  • Attain an Overseas Student Health Cover as part of their visa requirements.
  • Students who do not meet the entry requirements will not be accepted into this program.
  • All the entry requirements must be met before a confirmation of enrolment (COE) can be provided. However, if you cannot provide evidence of English Language proficiency, you may be issued with a conditional letter of offer based on you successfully completing the required English language course.

Recognition of Prior Learning (RPL) is a process where skills and knowledge that you have gained through work and life experience and other unrecognised training can be formally recognised. You should ideally apply for RPL at the time of enrolment, but you may also apply up to 2 weeks into your course.

During the entry process, stage Ruby Institute will discuss with you the process and options for RPL. Suitability is often determined on how much experience you have in a certain area, your work history and previous training. If RPL is determined as a possibility for you, you will be provided with a kit that will guide you in working through each unit to determine relevant skills and experience and identify whether you would be able to provide the required evidence.

A trainer/assessor will be available to assist you throughout this process.

Please refer to the Student Handbook or contact our Admissions Team for more information on RPL and applicable fees.

A learner who successfully completed the BSB60520 Advanced Diploma of Marketing and Communication you can apply for jobs at a senior level within the marketing industry. Job titles may include:

  • Advertising Account Planning Manager
  • Marketing Manager/ Director
  • Client Serviced Executive/ Director
  • Advertising Account Director
  • Marketing Strategist

Learners who complete this course may wish to continue their education into a range of higher
education qualifications in business, marketing or communication.

CRICOS Course Code: 107066D
Course Code: BSB60520
Duration: 78 Weeks
Location: Melbourne

Please contact us at +61 (3) 9069 2172
or email at admissions@ruby.vic.edu.au to get the latest information.

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